Thursday, April 22 2010
In an announcement by the Isle of Man Government Department of Economic Development, who promote the yearly TT races on the Isle of Man, it was confirmed that Monster Energy would be doing the honours of being the races presenting sponsors this year.
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As the Presenting Sponsor at the event, Monster Energy will be given a package of high-profile benefits that in addition to the overall Presenting Sponsorship includes the naming rights to the two Supersport contests, sponsorship of the race’s radio broadcast, advertising rights at specific sites around the course, and the right to implement the TT mark in all of their marketing. The TT races held at the Isle of Man will now be under the banner ‘ fuelled by Monster Energy’.
Monster Energy, who additionally sponsor legendary racer Valentino Rossi, Ken Block, and other big name sports contests and participants, will now be able to present their advertisements on the TT website and the race programme as well.
A part of the sponsoring deal will include Monster Energy putting on a music show that will include appearances from special ambassadors who will be endorsed by Monster Energy. Monster Energy is looking to bring in the Monster Army Camp DJs along with feeding the event on the promenade with the rest of the entertainment that is scheduled for the racing event.
