Monday, August 23 2010
The assumption that women motorcyclists want feminine looking riding gear is a mistaken assumption that could possibly knock the motorcycling industry out of the opportunity to bring in new customers; this is according to CAP, pre-owned motorcycle pricing experts.
Motorcycle insurance from The Bike Insurer
In a year that has seen new motorcycle sales decrease by almost seven percent, it is as crucial ever to bring in new customers and women comprise a large portion of a market yet to be tapped into. However, research consistently implies that treating female customers different than their male counterparts is not a wise decision. Treating female customers different could hamper any attempt to grow the female motorcycle market past its current status of 10 to 15 percent of the biking market.
Alan Elsworth, the editor of the CAP Green Book says in the latest edition of the book, which is the industries standard trade guide to used motorcycle values, that an example of women wanting to be treated equally happened to a dealer who was making a sell to a married couple who were both getting started as riders. Ellsworth pointed out that when the dealer offered ladies gear for the lady rider, she asked if they had any gear that was not pink. Elsworth noted that this dealer was not by himself in realizing that female motorcyclists want to be treated not as female motorcyclists but just as motorcyclists.
