Saturday, March 20 2010
Dorna Sports holds all the TV and commercial rights for the Moto GP Championship, partnering with Wasserman Media Group back in 2007, who was to take care of possible international marketing ventures for Dorna’s racing events. Dorna made an agreement with Wasserman Media Group that entailed Wasserman giving preferred brands an opportunity to join in with MotoGp, this was the very first time that this had happened .
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Moto Gp is at the Mount Everest of motorcycle racing, having races on four continents each racing season and well over half a century of rich history. MotoGp Championship racing is a very popular sport and even back in 2006 had a worldwide viewer ship of 5.2 billion. Moto Gp fans from over 200 countries enjoy watching this exciting sport on TV each year.
Since Moto Gp Championship racing appeals to such a worldwide audience, it provides an excellent opportunity for marketers to promote their businesses through TV telecasts, on-site signage, and internet promotions. The draw of Moto Gp to an age range of 18 to 34, gives marketers an avenue to market to a hard to reach demographic.
Dorna Sports has held the exclusive commercial and TV rights to Moto Gp racing ever since 1992. Dorna had its beginnings back in 1988 as it was began as a global sports management and marketing outfit; their work with Moto GP Championship racing includes extensive involvement in the different areas of MotoGP.
