A spring campaign is set to be launched this year which will urge drivers to keep an eye out for bikes as they return to the roads after winter. The ThinkBike! campaign will run from March to April and has had £1.27 million set aside especially for it by the government – more than any other road safety campaign this year.
The IAM has welcomed the renewed efforts for the improvement of motorcycle safety, but says it’s important spending also be increased in other areas of the road. Neil Greig, director of IAM policy said;
‘The successful drink-driving and bike campaigns have raised awareness and both seem to be working…the government needs to match that kind of expenditure and take the safety of children and adults seriously.’