Tuesday, December 13 2011
Travis Perkins Plc will see an increased promotional presence at 2012 MCE Insurance BSB Championship after re-signing with commercial rights holder MotorSport Vision as an Official BSB Sponsor.
This renewed sponsorship deal will see the company benefit from heightened marketing visibility – both on TV and directly to almost 420,000 spectators during the BSB season.
Linda Doughty, Trade Marketing Director, Travis Perkins PLC: “Travis Perkins is delighted to be involved for a second year with the MCE Insurance British Superbikes Championship. Again, we have been supported in this sponsorship deal by one of our key suppliers, Wavin who will be utilising this platform to promote their Hep2O brand. As the UK’s leading builders merchant we are aware that a huge number of our customers love motorsports, particularly Superbikes.
“Together with Wavin we know this sponsorship will provide an outstanding user communication platform for both brands for a second year in a row.”
Keith McCrae, Director of The Perfect Image Sports Marketing Limited: “In 2011 Travis Perkins customers and staff enjoyed a brilliant season of racing through their sponsorship of the BSB. At The Perfect Image Sports Marketing Limited, our philosophy is always that whilst sponsorship remains one of the most highly effective branding and promotional tools, it is vital you match the correct partners. Clearly, motorsport resonates very highly with Travis Perkins customer base and the success of 2011 has lead to us negotiating an increased profile for Travis Perkins in the 2012 BSB”.
Stuart Higgs, BSB Series Director: “We are delighted that The Perfect Image Sports Marketing Limited has negotiated an extension to our partnership with Travis Perkins. For 2012 the relationship will be evolved and see additional branding at each of the twelve BSB events and further on-site rights. Look out too for a special award at the penultimate round of the Championship at Silverstone to celebrate Travis Perkins ‘home’ race”.
