Tuesday, December 6 2011
Triumph Motorcycles Group has demonstrated a solid performance this year, through a difficult financial climate and global market.
Turnover has in fact increased by 11% from £312.4 million in 2010 to £345.3 million in 2011 and unit sales of motorcycles have increased by 7% from 45,501 to 48,684. Profit before interest and tax grew from £15.1 million to £22.3 million due to strong sales of motorcycles and related products- even though 2011 was a tough year fro the motorcycle industry in general.
Going into 2012, Triumph remains cautious in terms of general market outlook due to the continued global economic turmoil and the impact upon consumer confidence and in particular spending on discretionary consumer goods. But new models are extremely important in driving growth and increased spending in Triumph’s R&D department during the recession has continued to have a positive impact on the business. This year, Triumph has already launched three new motorcycles: the Tiger Explorer, Speed Triple R and the Steve McQueen Special.
