Triumph named best manufacturer in AutoTrader awards

2016 Triumph Thruxton and Thruxton R in side profile
Triumph has been named best manufacturer in the prestigious 2016 AutoTrader Bike Awards.

The Hinckley based manufacturer beat off strong competition to top the category with its strong financial performance and growth just two of the reasons it was triumphant in the category.

Last year, Triumph built 54,000 bikes – a record for the British manufacturer – and profits moved from the red and into the black.

In 2016, that improvement looks set to continue with a five per cent volume growth forecasted.

The AutoTrader judges also pointed to Triumph’s continued development as another reason for its success in the category.

The judges said: “With an estimated annual investment of £25m a year into research and development, it’s clear the future is once again looking bright for both Triumph and the British motorcycle industry.”

No plain sailing for Triumph

Triumph’s achievements are made all the more impressive when you consider than in 1983, the company was bought out of receivership.

One of the many reasons for the historic manufacturer’s improvements is its Thailand production plant, which has enabled it to double output over the last 10 years.

Now, 70 per cent of production is dealt with by the 1,000 strong workforce in the Chonburi province southeast of Bangkok.

Triumph Speed Triple 94 700px slim

Other success for Triumph

Triumph’s Speed Triple R also got its name on the winners board after topping the Best Naked category.

It beat the Yamaha MT-10 and the BMW R 1200 R to the title thanks to its brilliant engine with Phil West, AutoTrader judge, calling it the “definitive supernaked.”

Retro result

Triumph also topped the Best Retro category with the Thruxton R finishing ahead of the Ducati Scrambler and the Yamaha XSR700.

Jon Quirk, AutoTrader judge, said: “The Thruxton R has the retro field nailed – you can buy without regret.

Next page: Honda Africa Twin named bike of the year