Ducati breaks UK sales record

Ducati Diavel Titanium

Ducati sold 2,732 units in 2014, a UK dealer network record for the marque.

The Italian manufacturer saw sales grow by 17 per cent when compared to the previous year, enough for it to also increase its total market share in the UK.

And Ducati can point to March as its best sales month in the UK on record, as well as hitting ten-year highs in every quarter of 2014, for two more records set last year.

Overall, 2014 was the best year in terms of sales in the UK since 2002, with the market as a whole buoyant with total new registrations for the year up 10 per cent when compared to 2013.

Ducati’s best selling model was the 899 Panigale, a 148bhp ‘supermid’ bike, which only narrowly missed out on being the bestselling 500cc+ bike in the UK last year.

However the introduction of a raft of new models, including the Diavel, Monster 821 and Monster 1200 also bumped up the brand’s UK sales.

Tim Maccabee, managing director at Ducati UK, said: “The Motorcycle Market has been tough over the last few years but at Ducati UK we’ve been steadily improving our market position.

“Our dealer network are also going from strength to strength and join us in looking forward to an even stronger 2015 with the introduction of the new Ducati Scrambler and all new Multistrada, and 1299 Panigale, which are packed with state-of-the-art technology and features.”

The Ducati Scrambler was eventually revealed last year after months of teasers hinting at the revived model.

It eventually made its way on to the stage at the EICMA motorbike show in Milan where it was joined by the Multistrada and 1299 Panigale, two more models set to hit UK dealers over the next 12 months.

Next page: Motorbike sales grow in January