Ducati hits one million
Ducati has officially passed the one million bike mark, after a Monster 1200 S rolled off the production line this week.
The iconic Italian manufacturer marked the event at its Borgo Panigale factory by adding special customisations to the landmark model.
The Monster 1200 S carries a permanent reminder of its historic standing with one million etched into the top handlebar bracket.
Ernesto Passoni, a lifelong Ducatista, was the lucky recipient and he was presented with the bike by Ducati’s CEO, Claudio Domenicali, at a temporary Audi showroom in Milan.
Domenicali said: “The important [one million] milestone was reached with a Monster 1200 S, the iconic “naked” that identifies the brilliance, originality, technology and style of Ducati twin-cylinder bikes all around the world.
“It is a bike that has written a fundamental chapter in the Italian manufacturer’s history book, and one that today sets a further landmark for Ducati.”
Ducati’s Monster 1200 S has been in production since 1992 and the naked model is something of an icon in the Italian marque’s line-up.
It’s a brutal looking bike thanks to its swollen fuel tank and it comes with an extensive range of rider aids and equipment.
Priced from £12,995, the Ducati isn’t cheap but as its age implies, it’s a popular model in the UK and across the globe.
It comes with a 1198cc V-twin 145hp engine, similar to the one found on the Multistrada, and it’s been tweaked since its predecessor to give more low-end torque.
2014 has already proved something of a landmark year for Ducati, even before its millionth production model was reached.
In Italy in early November, the Italian manufacturer revealed a range of brand new models at the EICMA show in Milan, with the 1299 Panigale and the new Scrambler grabbing the headlines.
On the track, success has not been as easy to come by with Ducati registering just two podiums in MotoGP this year and third place in the team standings.
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