Motorbike sales remain low after bad start to the year

The total amount of new motorbikes registered last month is down 12.6 per cent on the year before, according to new stats released by the Motorcycle Industry Association (MCIA).

14,531 new bikes were sold in March, compared to 16,634 in March 2016, taking the year-to-date figure for new bike sales to 23,313.

That means that overall, 14.9 per cent less new motorcycles have been sold than this time last year, however that is an improvement on January and February’s year-to-date figures which were 15.6 and 21.6 per cent worse respectively.

Bigger engines grow in popularity

The tables are starting to turn as smaller engine sizes seem to be decreasing in popularity after selling well throughout 2016.

28.9 per cent less new 0-50cc motorbikes were sold in March than the same period last year and 31.2 per cent less 51-125ccs.

At the other end of the spectrum, big engines dominate with 651-1000cc engines being the most commonly bought over the last month.

4,512 were sold, which is 317 less and a 6.6 per cent decrease compared to last March but is still the smallest comparative drop seen by any engine band.

Motorcycles with engines over 1000cc were the only group to increase sales, with a rise of 6.9 per cent, from 3,708 bikes shifted in March 2016 to 3,962 in March 2017.

Naked bikes still winning

With the exception of trail/enduro models, whose sales rose 17.6 per cent to 860, there were less of all styles sold in March 2017 than 2016.

Supersport types have followed on from February to once again see the biggest dip in sales, with just 1,333 models shifted compared to 1,890 last March; a 29.5 per cent drop.

Nakeds continue their run of popularity with 4,204 motorbikes of that type sold in March 2017, only 49 less than in 2016 and remaining the bestselling style.

Bestsellers in March

Honda raced ahead last month selling 2,904 new bikes, over 800 more than the second bestselling manufacturer, BMW, who shifted 2,101.

BMW may have been pipped to the post when it comes to overall bestseller but it refused to be shafted in the individual model stakes.

Its BMW R 1200 SG was the bestselling model of March, with 372 units sold, and followed far behind by the Kawasaki Z1000 SX (270 sold) and the Honda PXC 125 (259 sold).

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