Triumph breaks UK sales records

Triumph Tiger Eplorer XRT in red 700px slim

British manufacturer, Triumph, has smashed its annual sales record after shifting 8,128 bikes in 2014.

Over 12 months, Triumph proved to be the best selling manufacturer of 500cc and over bikes, accounting for an 18.7 per cent market share in the segment.

For Triumph, that’s an increase in market share by eight per cent when compared to 2013.

December figures helped the brand, with 227 new registrations in month 12, up by 27 units when compared with December 2013.

Triumph can point to a number of its models for its jump in sales. The Bonneville Scrambler saw a rise of 84 per cent, while the 1200 Explorer XC and Tiger 800XC also saw sales jump by 54 and 24 per cent respectively.

Industry-wide increase in sales

However Triumph has also benefited from an increase in sales across the industry in 2014, up around 10 per cent when compared to 2013.

Over the year, there was an increase in sales in every month of the year which resulted in 101,277 new registrations in total.

Of that total, small, commuter bikes and scooters accounted for almost 50 per cent, according to data released by the Motorcycle Industry Association (MCIA),

Steve Kenward, MCIA CEO, said: “With new registrations up 10 per cent and Motorcycle Live attendance up by the same, we are optimistic we will see similar levels of growth for the next 12 months.

“With sales of smaller bikes making up nearly half of all new sales and the rise in the total number of powered two-wheelers (PTW) on the road, it is clear that increasing numbers of people are swapping to two wheels as a means of avoiding daily traffic jams.

Kenward continued: “We predict an increasing number of people will switch to PTWs as a means of avoiding the misery of commuting by car and expect this to become a long term trend tracking the projected rise in congestion.”

2015 line-up

Triumph will expect sales to continue to grow with a new range of models set to hit the UK in 2015. As well as the flagship Rocket X model, the manufacturer also unveiled a four-deep line of Tiger 800s and a special edition Thunderbird Nightstorm at Motorcycle Live in 2014.

Next page: Triumph reveals two new range-topping 800s